The Roald Dahl Literary Estate teams with PopJam for online centenary celebrations

Leading children’s social content platform, PopJam is celebrating the centenary of Roald Dahl through an exclusive online campaign.

The platform has teamed with The Roald Dahl Literary Estate for an initiative designed to engage and inspire kids across the globe to celebrate the anniversary of the much-loved children’s author.

The 24 hour campaign, currently active in the US and the UK, features a number of activities while promoting the hashtag #RoaldDahlDay which kids can use to tag their Dahl inspired artwork within the community.

A creative challenge also invites fans to design their own birthday cake for the author. The winner’s creation will be shared with the channel’s audience of over 74 thousand followers.

Tiffany Tasker, brand development manager at SuperAwesome, owners of the PopJam platform, said: “Roald Dahl has always been a huge hit with PopJam users and we are delighted to help the Roald Dahl Estate deliver the magic of his stories to our highly receptive audience of seven to 12 year olds across continents.

“We look forward to continuing to work with a brand who have such iconic and exciting IP in creative and innovative new ways.”

Owen Thomas, digital marketing manager at The Roald Dahl Literary Estate, added: “This day is a particularly special one in the Roald Dahl calendar and we couldn’t think of a better partner to work with than SuperAwesome’s PopJam to engage with kids around the world.

“Not only can we share Dahl’s ever-popular characters with an exclusive kids’ community whom we know are in a safe environment, but we also see their fantastic creative responses and reactions to our content, which is the best part.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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