The Roald Dahl Story Company names Sainsbury’s Pete Selby retail publishing director

Sainsbury’s former head of books and music, Pete Selby has been named the new retail publishing director at the Roald Dahl Story Company.

The firm – formerly known as the Roald Dahl Literary Estate – is a proactive entertainment licensor, looking to build on its established reputation as it looks to become more active in areas such as TV, film and theatre.

However, books remain at the heart of its business and Selby’s appointment will support the company’s publishing ambitions in an “exciting and significant way.” He brings to the team a wealth of experience, knowledge, creative thinking and a “unique view on market-leading innovation,” said the company.

While working closely alongside key partners to help shape and drive the publishing strategy in the UK, Selby will also help manage the international landscape as its growth continues to gather pace in places like Australia, China and the USA.

Selby said: “It’s a real privilege to be joining the Roald Dahl Story Company at this stage in its history. To be working with the team on how we take these timeless characters and inspire and thrill future generations of children around the world is a dream job for someone who grew up with Roald Dahl’s books.

“There are so many new and exciting stories to be told – in ever more creative and engaging ways – and I am delighted to be working alongside some of the most progressive minds in publishing and entertainment to help deliver this.”

Luke Kelly, managing director of The Roald Dahl Story Company, and Roald Dahl’s grandson, added: “Pete joins at an incredibly exciting time for the Roald Dahl Story Company. Our publishing has never been stronger and we have ambitious plans in entertainment across film, television and stage yet to come.

“We are very excited to bring in Pete to further develop our publishing business in the UK and internationally and develop our presence at retail.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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