The Roald Dahl Story Company secures first US licensing partners

The Roald Dahl Story Company and Brand Activation Consulting have unveiled the first nine licensees to lead the launch of licensed products in the US.

The products, featuring Roald Dahl’s globally best-selling stories, Matilda, Charlie and the Chocolate Factory, James and the Giant Peach and The BFG, in combination with Sir Quentin Blake’s iconic illustrations, will begin hitting US and Canadian shelves this autumn.

New partners include Out of Print for newborn through to adult apparel, accessories and gifting, Litographs for apparel, accessories and posters, Storiarts for book scarves, accessories and newborn blankets and caps and Culturenik for prints and gifting.

They are joined by Winning Moves for a Top Trumps card game, Fiesta Crafts for hand and finger puppets, Riley Blake for fabric and fabric kits, Storybook Cosmetics for a beauty collaboration and Rococo Chocolates for confectionery.

Stephanie Griggs, licensing and design director, the Roald Dahl Story Company, said: “As one of the top storytellers of all time, Roald Dahl’s stories have already seen decades of success in North America in publishing, school and library programmes, feature films and live shows.

“We’re really excited to be able to bring book-led licensed products to market via a group of great partners and with the help of BAC.”

Bob Traup, principal, Brand Activation Consulting, added: “We have had a great reception to the Roald Dahl brands. I love discussing the properties, as everyone – from kids to adults, has a favourite character and book by Roald Dahl.

“As the licensing programme continues to grow, we look forward to giving those fans of all ages a new outlet to express their love of the stories.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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