The Rolling Stones and Universal Music Group have detailed an expansive worldwide agreement, one that is the most expansive in the band’s history.
The agreement spans the rock ‘n’ rollers’ iconic recorded music and audio-visual catalogues, archival support, global merchandising and brand management.
This multi-faceted partnership has been said to ‘mark the beginning of a new era of expanded collaboration between The Rolling Stones and UMG.’
Over its nearly 60 year history, The Rolling Stones have impacted on global culture quite unlike any others with its unique visual identity and attitude that has filtered through all walks of popular culture including art, fashion and film.
UMG will aim to complement this global stature with expertise and resources that enable the band to maximise its reach while underscoring this cultural relevance across numerous forms of entertainment.
In making the announcement, Sir Lucian Grainge, chairman and CEO of Universal Music Group, said: “After a decade of working in partnership together, we are thrilled to expand and extend our relationship with The Rolling Stones.
“We look forward to bringing our expertise and passion to bear as we put our global organisation to work on behalf of this iconic band who continues to create music and influence culture around the world.”
The Rolling Stones’ manager, Joyce Smyth, added: “For many years now we have had a wonderful partnership with Universal Music and look forward to an even more successful future together.”
As part of the agreement, UMG is extending its position as the home for The Rolling Stones’ iconic catalogue, which includes some of the most celebrated and influential albums of all time, from Sticky Fingers through to 2016’s Grammy award-winning Blue & Lonesome.
UMG will continue to distribute the band’s celebrated recorded music catalogue globally with future projects and reissues to be released through UMG’s labels and networks around the world.
UMG’s brand management company, Bravado will handle global merchandising rights, retail licensing, brand management and e-commerce on behalf of the band, including its iconic tongue logo, one of the most universally recognised symbols in entertainment.
The outfit will also continue to work closely with the band and management to identify new and innovative opportunities for creative collaboration within the worlds of art, fashion, retail, sport, lifestyle and touring merchandise.
Further to the partnership, Eagle Rock has expanded its global distribution rights to the band’s long-form audio visual catalogue. As part of the agreement, it will re-issue classic concert films from its archives including Atlanta (1989), Steel Wheels (89-90), Voodoo Lounge (1994), Bridges to Babylon (97-98), Four Flicks (2002) and Bigger Bang (2005-06).
UMG has been the home to The Rolling Stones since 2008 and with this extended agreement sees UMG leverage the company’s global network of industry leading businesses spanning more than 60 countries to support the multimedia creative output of one of music’s most iconic groups.