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The Royal Mint to release second coin in The Snowman series

The Royal Mint has revived its ongoing partnership with Penguin Ventures – the licensing arm of Penguin Random House –  to release a second coin in The Snowman series,

The new 50 pence piece will commemorate and celebrate the charm of the famed author and illustrator Raymond Briggs and his timeless children’s classic.

Taking inspiration from the original hand-drawn book illustrations, The Snowman coin features James and The Snowman as they prepare to fly off on their adventure to the North Pole. The coin showcases the snowy scenery surrounding James who looks up at The Snowman as they embark on their journey.

Working in partnership with Snowman Enterprises, Penguin Ventures enlisted the help of the award-winning animator and illustrator Robin Shaw, assistant director of The Snowman and The Snowdog, the sequel to the original animated adaptation of the book, to illustrate the coin.

Nicola Howell, director of consumer at The Royal Mint, commented: “Following the fantastic response to The Snowman’s debut appearance on a 50p coin to celebrate the 40th anniversary of Raymond Briggs’ classic tale in 2018, we are delighted to introduce the second coin in the series capturing James and The Snowman’s friendship.

“Over the past few years, the Beatrix Potter, Gruffalo and Paddington collections have been extremely popular, and we believe the second Snowman coin will be equally as successful. This particular coin, continues the story and focuses on the next step of The Snowman and James’ magical journey.”

Thomas Merrington, creative director at Penguin Ventures, added: “We’re delighted that The Snowman will once again appear on a commemorative coin for the second year running, following the success of the 40th anniversary edition.

“Our enduring partnership with The Royal Mint has seen a series of classic children’s characters featured on British coins, offering collectors and fans of the original stories, a perfect keepsake to treasure.”

In addition to the new coin, The Royal Mint is also launching a limited edition Minty piggy bank which will feature a special Snowman design. With just 250 piggy banks available this exclusive contemporary design adds a modern twist to the traditional piggy bank and retails at £95.

Prices for The Snowman coins start from £10 and will be available from www.royalmint.com/snowman. The commemorative coin and will not be entering circulation.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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