Zodiak Kids CP Paris’ equestrian brand, The Saddle Club, is taking part in three of France’s most prestigious equestrian events this summer.
These include La Baule International Show Jumping Competition, the brand new Grand Royal Carrousel at Versailles and the largest equestrian event in the world: the Generali Open de France, which draws half a million visitors annually.
From May 16th to 19th, the Saddle Club Kids Village provided entertainment for children and parents at La Baule Show Jumping Competition with quizzes, games and episodes from the show. La Baule Horse Show hosted almost 30,000 visitors last year.
From July 4th to 7th, The Saddle Club will co-sponsor the brand new Grand royal Carrousel held in Versailles. The event is inspired by the 1662 Royal Carrousel and will feature horse performances, firework displays, baroque costumes and opera music.
Finally, Saddle Club will also feature among the sponsors of the Genrali Open de France from July 6th to 28th. The show will feature a whole week dedicated to ponies.
Patricia de Wilde, SVP of zodiac Kids CP, Paris, said: "We are delighted to participate in such high profile events which are so compatible with the property’s core demographic.
"These types of interesting cross-promotions greatly contribute to The Saddle Club’s consistent success in france over many years."
The live action adventure series Saddle Club is also releasing new licensed publications from Delcourt, including ninth comic ‘Duchess and The Donkey’, as well as a TV tie-in novel from Bayard and a 26th issue of the magazine from Paperbox.
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