National heritage property The Science Museum has teamed with fashion UK to launch a new line of branded apparel.
Together the pair will develop new daywear, nightwear, underwear and socks for boys and girls featuring a range of designs based on the museum’s popular themes of space, flight and robots.
Fashion UK will be looking at incorporating technology into their products to offer a scientific interactivity to its range.
“We are really excited by the possibilities on product innovation that our partnership with the Science Museum will bring,” said Laura Clowes, licensing manager at Fashion UK.
“We have witnessed the great success museum endorsed products have received and love the educational angle that we can offer to our customers. We are delighted to have the Science Museum among our portfolio and look forward to creating some out of this world product together.”
The new signings follows recent critical successes for The Science Museum that includes three nominations in the Brand and Lifestyle Licensing Awards, including Best Licensed Heritage or Institution Brand of the Year.
The museum has also recently re-signed with two of its most successful licensees, Clementoni and Wow Stuff who are developing new toy lines based on the Science Museum brand.
“It’s been a really phenomenal year for the Science Museum,” said Zuzi Wojciechowska, senior account manager, brand licensing at The Science Museum.
“On top of the continued support from licensees and retailers alike we have signed with great new partner Fashion UK. The brand is the UK’s top property in scientific toys and we are really excited to take advantage of this popularity with other categories.”