Hit show The Simpsons is set to come to life this summer, thanks to a new attraction at Universal Orlando Resort.
The new area within Universal Studios will be anchored by ‘mega attraction’ The Simpsons Ride. It will be the only place in the world where guests can walk the streets of Springfield.
It will include a brand new outdoor attraction, places and food from the show, plus two new Simpsons characters which will make their debut in the new area – Krusty the Clown and Sideshow Bob.
Duff Beer will also be brewed exclusively for Universal Orlando.
"This will be a must-see experience for Simpsons fans all over the world," said Mark Woodbury, president of Universal Creative. "For the first time ever, they’re going to be able to enter a world that they’ve only seen on television – and we’re really excited to bring that world to life."
Jeffrey Godsick, president of Fox Consumer Products, added: "Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger and have a seat at Moe’s Tavern, which are just a few of the great experiences awaiting at Universal."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.