The Smiley Company celebrates Rubikubism at Kazachok 2018

The Smiley Company is celebrating 15 years of Kazachok by exhibiting a special piece of artwork, showcasing the Rubik’s cube and the ‘marriage between art and intelligence.’

Rubikubism is an artistic movement that has gained popularity over the last decade and follows in the line of the popular pixel art forms, using geometrical shapes to create optical effects.

French visual artist, Emmanuelle Ryobojad is using mosaics of Rubik’s cubes to recreate pop icons and themes such as Kate Moss, David Bowie, The Rolling Stones, Homage to Roy Lichtenstein, Gainsbourg and Marilyn Monroe.

Matt Winton, marketing director at The Smiley Company, said: “Rubikubism has become a globally recognised part of the art scene in recent years and we wanted to showcase the amazing work being created by some of the leading artists in the pixel art scene today.

“The Rubik’s Cube continues to influence creativity the world over, whether that is new licensees interpreting modern brand extension plays from the world famous Cube, or leading artists creating works of art that will keep the Rubik’s legacy living long into the future.

“We are proud to share this piece of art with the licensing community in a city famed for its artistic legacy.”

The largest Rubik’s mosaic in the world was created by Cube Works Studio and used 85,794 Rubik’s Cubes to recreate the skyline of Macau, China.

Visitors to Kazachok are invited to visit The Smiley Company to discover more about the Rubikubism movement and licensing opportunities with the toy. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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