The Smiley Company hires new German VP of sales with Romina Ivanisevic

The Smiley Company has appointed a new German VP of sales in the form of Romina Ivanisevic who will head up business development in Grmany, Austria and Switzerland, as the firm builds its global presence.

"I am really happy to have Romina as part of the Smiley team. After continuous successful years for us in German-speaking countries, with over 40 well-established local partnerships including Santex, Herlitz, BSB Opbacher and Nici, we felt it was time to have a local presence with significant market expertise to focus on nurturing our retail relationships and signing key new partners" said Smiley’s CEO Nicolas Loufrani.

Prior to joining Smiley, Ivanisevic had previously been commercial director for CPLG, with over four years’ experience of leading key German licensing activities. This included the re-launch of Pink Panther into the German market, the Minions license program from 2015 to 2017 as well as introducing the fashion brand Cherokee with a full lifestyle program to the German grocery chain Lidl.

Ivanisevic said, "I’m excited to join this wonderful team and to help to further grow Smiley’s footprint in Northern Europe. It’s a remarkably versatile lifestyle brand that inherits happiness like no other and can be called one of the first classics of our digital era."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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