Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
The Smiths, indie game developer This Is Pop and animals rights organisation PETA have joined forces to create a game based on the group’s song, Meat Is Murder.
Titled ‘This Beautiful Creature Must Die’, the 8-bit game sees players save animals from being turned into mincemeat by clicking on them, reports Develop.
"This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression,” said Smiths frontman Morrissey. “You don’t get that fromPokémon Go."
PETA’s Joel Bartlett added: "This Beautiful Creature Must Die has a fun, nostalgic vibe but also calls out animal agriculture as the biggest threat to human health, animals, and the environment today. After mastering the game, players can save animals and the Earth in real life by going vegan."
Play This Beautiful Creature Must Die below:
