"This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression,” said Smiths frontman Morrissey.

The Smiths teams with This is Pop to launch Meat is Murder game

Robert Hutchins 11th August 2016 Entertainment 241 Views

The Smiths, indie game developer This Is Pop and animals rights organisation PETA have joined forces to create a game based on the group’s song, Meat Is Murder.

Titled ‘This Beautiful Creature Must Die’, the 8-bit game sees players save animals from being turned into mincemeat by clicking on them, reports Develop.

"This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression,” said Smiths frontman Morrissey. “You don’t get that fromPokémon Go."

PETA’s Joel Bartlett added: "This Beautiful Creature Must Die has a fun, nostalgic vibe but also calls out animal agriculture as the biggest threat to human health, animals, and the environment today. After mastering the game, players can save animals and the Earth in real life by going vegan."

Play This Beautiful Creature Must Die below:

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About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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