E-Max has signed a deal that will see it launch Smurfs stickers, trading cards and albums.
It reached an agreement with Ink and Biplano for Eastern Europe, Nordic, Spain and Portugal.
E-max has also signed Clay Buddies for these territories as well as Germany, Austria, Switzerland, Benelux and France.
Belgian cartoonist Peyo first introduced The Smurfs in 1958 in comic book form.
Over 300 million Smurfs figures have been sold to date and new versions are added each year.
Interest in the brand ramped up in 2011 when Sony launched The Smurfs movie. Its sequel will hit cinemas worldwide this year.
"E-max will develop ranges both on the upcoming movie and on the Classic Smurfs line, so with these important product categories secured on the Smurfs, we now have a number of the very best partners in Europe onboard, and most of Europe well covered in these categories," said Tina Zacho Alexandersen, Senior Brand Manager at Ink.
"This deal and more to be announced soon will continue to build the Smurfs brand to its full potential.
"We see Smurfs as one of the fastest growing brands with a fantastic appeal to a very diverse audience, across gender, nationality and age.
"We expect to be able to announce more exciting deals soon, which will underline the brand’s new strong position on a bigger geographical scale."
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