The Snowman and Fox’s Biscuits come together for Christmas

Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year.

The Snowman Biscuit Selection tin brings together two iconic British brands that are synonymous with the festive season:  Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film.

The tin features an iconic illustration from The Snowman and provides a perfect gifting opportunity as families get back together for Christmas gatherings this year.

“We’re delighted to have Fox’s on board as an official Snowman licensee,” says Anna Metcalfe, Hardlines category manager for Penguin Ventures. “The Snowman and Fox’s Biscuits are both an intrinsic part of the British Christmas, and The Snowman Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”

Containing some of Fox’s best-loved biscuits, including a Chocolately Fudge Sundae in a specially designed Snowman foil wrapper, the festive biscuit selection offers families a new and delicious way to enjoy The Snowman this Christmas.

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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