New site is designed to acknowledge the brand's growing presence in US, Canada and Japan

The Snowman revamps global website

Snowman Enterprises Ltd has launched a new online destination for its popular brand The Snowman and The Snowdog.

The new global website has been created to acknowledge the growing audiences for The Snowman in the US, Canada and Japan.

Snowmand Enterprises is owned by publishing house, Penguin.

Susan Bolsover, head of licensing and consumer products at Penguin, said: "We are thrilled with the new website.

New features include a revolving carousel and an events guide which details music, theatre and costume appearances around the world, alongside a Snow Finder interactive feature, allowing visitors to find out if snow is forecast for their location via a global weather station.

"We were keen to refresh our online offering and new artwork from The Snowman and The Snowdog has provided us with a unique opportunity to do just that.

"The past year has seen important global growth for the brand and key changes to the website allows us to support our international partners online.

"The newly launched site will allow visitors from all over the world to engage with The Snowman brand and to find relevant and exciting content wherever they are."

The most popular aspects of the original site have been retained including the Make and Do crafting activities together with information and history on the brand and its creator, Raymond Briggs.

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