A new toy line for the UK and Eire will arrive in autumn 2014.

The Sooty Show signs Golden Bear for master toy partner

Golden Bear has agreed a deal with Redan Alchemy to become the master toy partner for The Sooty Show.

A brand new toy line for the UK and Eire will arrive in autumn 2014, covering plush and plastics.

The Sooty Show is the longest running kids TV show in the world, and is shown daily on CITV and on weekends on ITV.

Read the full coverage on ToyNews.

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