The spirit is strong with Original Stormtroopers as IP sees ‘huge online demand’ and new product launches

The Sourceror Ltd has called ‘all hands to the pump’ over the current surge in demand for Original Stormtrooper Beer, a licensed line produced in partnership with Vocation Brewery and Shepperton Design Studios, that has risen in popularity over the course of what had been dubbed Lockdown 2.0.

It’s according to The Sourceror’s Ben Fowler that such is the increase in online ordering of the licensed beer that supply chains for the business have been ‘massively challenged’, and that now ‘it really is all hands to the pump’ in order to meet demand.

Meanwhile, the Original Stormtrooper licensing programme is experiencing pick-up across the alcoholic beverage sector where it has recently launched three new 70cl gin variants to complement its successful Salted Caramel and Vodka liqueurs in B&M stores. The new spirits from Blue Tree Gifts strengthen the brand in the BWS category where it has already driven sales of over 150,000 Original Stormtrooper gift-sets.

Finally, licensee Beer Buddies is ready to unveil a new hand-sculpted wall mounted Original  Stormtrooper bottle opener: a sure sign of the brand’s potential in this space.  

Shepperton Design Studio’s Andrew Ainsworth, commented: “Any connection  between these products and the Stormtrooper’s failure to shoot straight is purely coincidental.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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