NEWS

The spirit is strong with Original Stormtroopers as IP sees ‘huge online demand’ and new product launches

Published on: 7th December 2020

The Sourceror Ltd has called ‘all hands to the pump’ over the current surge in demand for Original Stormtrooper Beer, a licensed line produced in partnership with Vocation Brewery and Shepperton Design Studios, that has risen in popularity over the course of what had been dubbed Lockdown 2.0.

It’s according to The Sourceror’s Ben Fowler that such is the increase in online ordering of the licensed beer that supply chains for the business have been ‘massively challenged’, and that now ‘it really is all hands to the pump’ in order to meet demand.

Meanwhile, the Original Stormtrooper licensing programme is experiencing pick-up across the alcoholic beverage sector where it has recently launched three new 70cl gin variants to complement its successful Salted Caramel and Vodka liqueurs in B&M stores. The new spirits from Blue Tree Gifts strengthen the brand in the BWS category where it has already driven sales of over 150,000 Original Stormtrooper gift-sets.

Finally, licensee Beer Buddies is ready to unveil a new hand-sculpted wall mounted Original  Stormtrooper bottle opener: a sure sign of the brand’s potential in this space.  

Shepperton Design Studio’s Andrew Ainsworth, commented: “Any connection  between these products and the Stormtrooper’s failure to shoot straight is purely coincidental.” 

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey