Hunter Price International has teamed up with Gemma Lilly and Charlotte Reddington, aka The Style Sisters, to develop and launch the pair’s debut collection of storage and organisation solutions. The deal has been marked as the latest step in the duo’s mission to help the nation ‘live an organised and stylish life.’
With a passion for fashion and interiors and over 15 years’ working in the industry, the Style Sisters have been revamping high profile celebrity homes for the past few years. While documenting their successful projects, Lilly and Reddington have garnered a growing fanbase of style hungry followers.
Hunter Price will be working closely with the Style Sisters to create a range of adaptable and affordable storage products which represents the pair’s signature style. The collection aims to help people create unique interiors catered to their needs, from wardrobe organisation to kitchen, bedroom and playroom solutions.
Jeremy Winburn, commercial director at Hunter Price, said: “Storage and organisation has been a hero category for Hunter Price for some time – we’re now taking this to the next level by partnering with a duo with real authority in this space.
“Gemma and Charlotte are the best in the business, so it’s a dream collaboration for us to work together and create an offering we can all be proud of.”
After signing with Hunter Price, Lilly said: “It was a natural step for us to develop our own unique collection of products which we feel can fill a gap in the market for functional, yet beautifully designed storage & organisation solutions.
“Working on so many amazing projects over the years, we have a really good understanding of how to maximise and manage spaces all around the home – but what’s sometimes been missing is that style element – so we’re looking forward to adding our own unique style on all of our products.
Reddington continued: “We’re really looking forward to collaborating with Hunter Price to bring our Style Sisters brand to market – it’s such an exciting time and we can’t wait to share more about this journey as the project progresses.”
Francesca Lisle, MD at Lisle Licensing, licensing representative for The Style Sisters, said: “We are delighted to be working with Hunter Price on this project. Organisation and storage will be the key foundation to the licensing programme for the Style Sisters and we are so excited to see this category come to life.
“The team at Hunter Price has been working hard to develop an innovative and unique range that will really cement the launch of this brand. Gemma & Charlotte are truly leading the way in home styling and this is a natural next step in their journey.”
The first Style Sisters storage and organisation collection will hit retailers for Spring/Summer 2022.