The Tusk Trust, a charity that, for 30 years, has helped initiate conservation work in Africa has appointed Golden Goose to develop new licensing opportunities across multiple retail categories.
The environmental charity has a high profile thanks, in part, to its Royal Patron, HRH The Duke of Cambridge, and has previously seen licensing success through a fruitful partnership with the specialist retailer, Mothercare.
Adam Bass, Golden Goose director, explained: “Because of its work with endangered species such as elephants, lions, giraffes, wild dogs, turtles, and more, The Tusk Trust has fantastic eye-catching imagery that can be used on products as diverse as nursery apparel, plush, publishing and home decoration.”
Antonia Habdank-Toczyska, client and strategy director with Golden Goose, added: “With African prints and patterns being so on trend, Tusk is well set to deliver products that protect and connect to Africa’s rarest animals.”
The Tusk Trust’s interest in developing its licensing programme couldn’t be better timed. According to The Grocer, 55 per cent of consumers have grown more concerned about the environment since the pandemic.
With successful conservation initiatives across more than 20 countries, increasing vital protection for over 10 million acres of land and more than 40 threatened species, and as a brand that has already shown proven success at retail, Tusk ‘presents a great opportunity for licensees and retailers to develop stand out, commercially successful product that is aligned with consumer trends,’ said Golden Goose.
Dan Bucknell, Tusk Trust executive director, said: “A lot of the planned activity celebrating our 30th anniversary has been deferred so we expect licensing activity to play a valuable role in helping us reach our target audience with relevant products.”