The WildFlower Group launches e-commerce division

Brand licensing agency The Wildflower Group (TWG) has launched an e-commerce division, a 360-degree service that helps its brands build and operate their own online storefronts.

TWG already powers the online stores of well-known brands including Peanuts, Coraline’s LAIKA Studios, Discovery’s Shark Week, Moonbug’s CoComelon and Blippi, Matthew Berry’s Fantasy Life, Konami’s Yu-Gi-Oh! and MotorTrend, among others.

Michael Carlisle, Founder and Principal of TWG, says: “Retail brands have had their own e-commerce sites for years, often with a larger assortment than you can find in stores, but it’s been almost exactly the opposite for licensed brands, where product is spread out across retailers, and the websites that do exist generally have only a small collection.

“Our e-commerce division not only helps brands create their online store, but also build a robust product assortment and then run the operation from logistics to marketing. The end result is a one-stop online shop for your brand along with the backend support needed to deliver a top-tier customer experience.”

“Building a website is only the first step,” explains Josh Wormser, SVP, Product Sourcing and New Business, TWG. “What sets TWG apart is all the things we do after the store is built – managing and evolving the product assortment; handling logistics and shipping; running the digital advertising campaigns that bring in customers; and keeping those customers happy throughout the process. These are the things that make an e-commerce operation successful, and we manage all of it for our clients.”

For more information on TWG’s e-commerce division, contact

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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