Universal Brand Development has detailed a slate of global initiatives, including a pipeline of new content, experiences and deepening product range to help keep fans engagement with the Jurassic World franchise all-year-round.
Jurassic World: Fallen Kingdom is the second-highest grossing film in the franchise, topping the UK box office this summer and grossing nearly $1.3 billion worldwide, 25 years after the original Jurassic Park film first hit the big screen.
The box office success is coupled with one of the largest licensing campaigns for the franchise to date, staged by UBD, which helped Jurassic World become the number four licensed property in the UK in June, according to NPD.
In live entertainment and gaming experiences, the Jurassic World franchise provides an opportunity to innovate and enthral fans the world over. Jurassic World: The Exhibition debuted in Paris this year and will be moving to Madrid in the fall, while Jurassic World In Concert tours the world, giving fans the opportunity to experience the film accompanied by a live orchestral performance.
Universal Games & Digital Platforms is celebrating the global success for its two titles that launched this year and will carry forward through 2019: Jurassic World Alive, a location-based, augmented reality mobile game, and Jurassic World Evolution, a dinosaur theme-park management PC/console game.
For the remainder of 2018 and looking beyond, UBD is preparing for the home entertainment release of Jurassic World: Fallen Kingdom in Q4, along with the broadcast debut of two 22-minute animated LEGO Jurassic World with licensing support in place to ensure that the franchise continues to be strong right up to Christmas and well beyond.
Hannah Mungo, Universal Brand Development, country director for UK and Ireland, said: “This momentum, plus much more, is key to the lead up of the third Jurassic World film slated for 2021.
"We know that there is a strong appetite for this enduring entertainment brand and we are committed to adding breadth and depth to the franchise, which continues to propel Jurassic World as an always-on franchise.”