This is Iris partners with TeamTO to launch Mighty Mike to the UK licensing scene

The children’s entertainment company, TeamTO has joined forces with the licensing agency This Is Iris to launch Mighty Mike, ‘the world’s most licensable pug’ to the UK. Mighty Mike’s licensing career will be launched with a prominent platform on CITV and Cartoon Network’s Boomerang channels.

The new agreement follows a first publishing deal for the show in Italy with the high-end publishing outfit, Edizione Play Press for sticker, colouring, magic colouring, and activity books. Mighty Mike has already picked up momentum on a global licensing scale that includes partnerships with Surge Licensing in the US, France Televisions, and Uyoung in China.

“Mighty Mike is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts,” said Sarah Lawrence, This is Iris. “The characters’ incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on Mighty Mike’s potential and standout performance on CITV.”

Patricia de Wilde, TeamTO’s VP of marketing, added: “We are delighted to be working with the experienced and talented team at This is Iris. With Sarah’s uniquely creative and quality-driven approach to licensing, and great platforms on ITV and Boomerang, Mighty Mike could not be in better hands.

“Add to that the series’ combination of subtle and sophisticated humor inspired by the daily life of pets and  you have a perfect formula for success in the UK’s animal loving market.”

Mighty Mike stars a refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets. Raccoons, turtles and Fluffy the cat have a knack for showing up at the worst possible moment, dragging Mike into a series of outrageously funny twists and turns – making him miss yet another opportunity to impress Cindy, the neighbour’s elegant dog.

It’s an original TeamTO production with Canada’s Digital Dimension. TeamTO manages all Licensing rights worldwide and TV distribution in France, Germany and China, while CAKE distributes the TV series in all other territories.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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