Genius Brands International’s Thomas Edison’s Secret Lab is expanding its global reach with new multi-territory agreements.
The children’s entertainment firm has licensed its popular animated series to Da Vinci Learning in Russia, Central and Eastern Europe, Turkey and Africa.
The sales agreement was announced by GBI’s senior vice president of global distribution sales, Andy Berman and managing director of Da Vinci Media, Ferdinand Habsburg.
“Licensing our properties globally to likeminded partners like Da Vinci Media is a key factor in executing our business model,” said Berman.
“Da Vinci Media shares our commitment to offer entertaining and enriching content that stimulates children’s imaginations, and GBI is excited to partner with them to bring Thomas Edison’s Secret Lab to the millions of children and families around the globe.”