Genius Brands International has teamed with Mills Entertainment to create a new live show based on its popular children’s brand, Thomas Edison’s Secret Lab.
Written by Ron Fair, the live show will bring an array of original scores together with the hit characters and themes of the animated series, as well as deliver content that aims to teach kids the importance of science in an engaging way.
The show is scheduled to ru in major cities across the US in 2017.
“Our mission for Thomas Edison’s Secret Lab is to help kids discover how much fun science can be through comedy, hijinks, adventure and music that kids can relate to, and the live show created by Mills Entertainment will bring the series to life on stage with stories and original music from Ron and Stefanie Fair,” said Stone Newman, President, GBI.
“We are excited to extend the fun of Thomas Edison’s Secret Lab beyond the series with this truly unique experience, as well as the dozens of new products hitting retail next year.”
In addition to the launch of the Thomas Edison’s Secret Lab live show, a master toy line has been to scheduled to hit the shelves in Autumn this year. The line – developed by master toy partner Wicked Cool Toys – will join a collection of apps, clothing lines, published titles and more.
Michael Mills, president of Mills Entertainment, added: “At Mills Entertainment, we have a long history of partnering with leading brands to create exciting content for young viewers.
“We are excited to work with Genius Brands on bringing Thomas Edison’s Secret Lab to audiences across North America. The show’s winning combination of original music, legendary characters and STEM curriculum make this a prime property for the live space.”