The popular pre-school series Olobob Top is looking to build out its licensing roster with the appointment of Those Licensing People as its UK licensing agent.
The licensing specialist will look to deliver a line of partners in categories that will resonate with the brand and support the growing popularity of the series, created by Steve Smith and Leigh Hodgkinson.
This spring, the brand – which first premiered on CBeebies in 2017 – will launch with series two, a run of 26 further episodes featuring the three main characters Tib, Lalloo and Bobble. Narrated by the actor Stephen Mangan, the series won several industry awards in 2018 and was ranked in CBeebies’ top ten shows for five out of six weeks in its debut airing.
Olobob Top follows the adventures of the Olobobs in the forest where they live. Each episode sees them create a new character from combining shapes, patterns and colour.
The deal will cover the UK, Europe, Australia and New Zealand and will cover all sectors and categories. A publishing agreement is already in place with Bloomsbury with four activity books already doing well at retail. A further four are scheduled for launch throughout 2019.
Those Licensing People will now focus on securing partners across plush, stationery and arts and crafts.
Leah Dever, licensing manager at Those Licensing People, said: “From the minute we saw Olobob top we knew it would fit perfectly with our portfolio and resonate with our agency principles.
“It’s bright, bold and encourages pre-school children to be creative and have fun. We are delighted to be partnered with Leigh and Steve and excited for the upcoming launch of series two and the opportunities that will bring the brand.”
Olobob creator Steve Smith, added: “Leigh and I are thrilled to be working with those Licensing People. The instant we met, we knew they were the right partner for our creative, bright and imaginative show. We look forward to collaborating on Olobob Top.”