Thunderbirds Are Go is enjoying success in Australia and New Zealand, with strong viewing figures and a raft of new agents on board.
Since its debut in April on Australia’s Nine Network’s Go! channel, Thunderbirds Are Go has consistently drawn large audiences, while in New Zealand, following the high ratings for the first 13 episodes, TVNZ is airing the show on Saturday mornings at 7.20am on TV2.
New partners added by licensing agents Merchantwise in Australia and Global Licensing in New Zealand will see the brand’s presence apparel, confectionery and stationery categories expand.
In New Zealand, Global Licensing has signed Caprice NZ for a line of children’s outwear, sleepwear and underwear whilst Engelite is on board for accessories including headwear, wallets and belts launching at Big W Department Stores from September 2015.
In Australia, licensing agent Merchantwise has recently announced a raft of new partners for the territory.
Kinnerton has been signed as the brand’s confectionery partner and Bensons Trading is producing showbags. Amscan will develop a range of party goods and dress-ups while Impact Posters are on board for posters and canvas prints.
Australia Post is releasing a collection of stamps inspired by both the classic and new TV show. From September, mass-market retailer Big W will launch a line of apparel and accessories from recently signed licensees Hot Springs and Vimwood.
“The accelerating success of Thunderbirds Are Go in Australia and New Zealand is testament to the universal appeal of the property," Trudi Hayward SVP head of global merchandise for ITVS GE explained.
"The characters and themes that are captured within the show chime with fans all over the world and it’s fantastic to see the brand going from strength to strength in these markets. We’re committed to harnessing this momentum and strengthening the brand’s international foothold.”