Thunderbirds Are Go is making its move into outdoor apparel courtesy of a new partnership with the outdoor clothing company Ragatta Great Outdoors.
ITV Studios Global Entertainment has signed with the firm to develop the first licensed clothing deal for the brand that will encompass branded outdoor clothing for kids aged three to 12 and wil include t-shirts, long-sleeve t-shirts, fleeces, body warmers and waterproof jackets.
The range will be available across the UK and Ireland in Regatta stores and independent stockists for the 2017 back-to-school season.
Trudi Hayward, SVP head of global merchandise at ITVS GE, said: “Regatta is recognised by parents and families as one of the UK’s most trusted outdoor clothing brands and therefore felt like a natural fit to expand our apparel offering while also promoting Thunderbirds Are Go’s values of action and exploration.
"We can’t wait to see young fans wearing the new range as they embark on their very own adventures.”
Graham Rickard, managing director at Regatta Great Outdoors, added: "We are delighted to announce that we are working with ITV Studios Global Entertainment, producing a ThunderbirdsAre Go kidswear collection that will be available in both the UK and Ireland.
"It seems only fitting that Regatta are signed as the outdoor apparel partner, as we share the Thunderbirds Are Go core values of action and exploration, encouraging kids to stay happy and healthy whilst enjoying the great outdoors.’