Zodiak Kids’ US licensing agent – Established Brands – has signed a raft of deals for pre-school show Tickety Toc, including a master apparel licensee.
Bentex Group has come on board as the master apparel partner. The firm will create a range for pre-school boys and girls, including t-shirts, sets, separates, dresses, fashion tops, outerwear and swim.
Apparel will launch in autumn 2013.
"With the beautiful graphics and loveable characters, Tickety Toc is a great addition to our portfolio," said Susan Peia, VP of licensing at Bentex Group. "With proven broadcast success, Tickety Toc offers a fresh, new pre-school property for retailers and consumers alike."
Bob Traub, president of Established Brands, added: "Bentex Group is an ideal partner for our Tickety Toc pre-school apparel programme. We are excited to be announcing the appointment of multiple partners to support the programme with a large product offering for retailers for Fall 2013 and beyond."
In addition, other US deals signed include Fast Forward (backpacks, handbags, totes); Royal Accessories (hair, costume jewellery); Franco Manufacturing (juvenile bedding, bath and beach); Baby Boom (toddler bedding and room décor); and Mega Brands (puzzles).
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