Zodiak Kids signs up Bentex Group; also reveals other key deals for the territory.

Tickety Toc gets master apparel partner in the US

Zodiak Kids’ US licensing agent – Established Brands – has signed a raft of deals for pre-school show Tickety Toc, including a master apparel licensee.

Bentex Group has come on board as the master apparel partner. The firm will create a range for pre-school boys and girls, including t-shirts, sets, separates, dresses, fashion tops, outerwear and swim.

Apparel will launch in autumn 2013.

"With the beautiful graphics and loveable characters, Tickety Toc is a great addition to our portfolio," said Susan Peia, VP of licensing at Bentex Group. "With proven broadcast success, Tickety Toc offers a fresh, new pre-school property for retailers and consumers alike."

Bob Traub, president of Established Brands, added: "Bentex Group is an ideal partner for our Tickety Toc pre-school apparel programme. We are excited to be announcing the appointment of multiple partners to support the programme with a large product offering for retailers for Fall 2013 and beyond."

In addition, other US deals signed include Fast Forward (backpacks, handbags, totes); Royal Accessories (hair, costume jewellery); Franco Manufacturing (juvenile bedding, bath and beach); Baby Boom (toddler bedding and room décor); and Mega Brands (puzzles).

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

About dt-admin

Check Also

WildBrain CPLG starts a new chapter with HarperCollins Productions

Entertainment, sport and brand licensing agency WildBrain CPLG has further expanded its entertainment portfolio with …