As it prepares for the 25th anniversary of the Mr Bean brand in 2015, Tiger Aspect Productions has appointed two new licensing agents to increase activity in several territories.
The news follows the appointment of Caroline Mickler as brand consultant in the UK and internationally in October 2013.
J&M Brands – headed up by Monique Beck and Jannienke Mulder – has been signed up for the Benelux territories. Limo Licensing, meanwhile, takes responsibility for the Nordic territories.
"Mr Bean means serious business with fun and laughter," said Patrick Aberg, president of Limo Licensing. "There are few properties which are attractive to both children and adults, and Mr Bean is one of those."
The 14 half hour live action Mr Bean programmes have sold to over 190 countries worldwide, and the original TV series has been in continual distribution worldwide for 23 years. The character was transformed into an animation in 2002.
Both the live and animated Mr Bean TV series are currently in distribution in over 80 territories worldwide.