TikTok launches real life experience with Westfield shopping centre pop up

TikTok stars and influencers are offering coaching sessions on how to create social media content as the UK’s first TikTok pop-up venue opens its doors to fans as Westfield shopping centre in West London.

The venue allows fans to interact with social media stars who have found success via the TikTok app as they try to create their own mini-films with coaching sessions from influencers charged at £5 a session.

The pop-up venue will be open until August 8th and takes inspiration from TikTok’s homepage which highlights trending clips. 

Influencers on the roster include British teenager Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole, and freestyle footballers Jeremy Lynch and Ben Black. Their sessions will explain how to make content for TikTok, while parents will be able to learn how to keep teenagers safe on the platform.

The venue will also feature several rooms to provide different backdrops for visitors to film their own content, including a kitchen which will showcase viral recipes and cook-offs. A dressing room will host beauty, fashion, and transformation challenges.

Attendees of the event will be given exclusive TikTok merchandise.

Harita Shah, marketing director for UK events at Westfield’s parent company Unibail-Rodamco-Westfield, said: “TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling, influencer or foodie fads.

“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real life experience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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