Tilting Point acquires Budge Studios, expanding into kids’ entertainment

Tilting Point, a leading free-to-play games publisher, has acquired Budge Studios, one of the world’s biggest mobile developers within the children’s entertainment and education category.

Budge Studios’ app portfolio includes titles featuring many leading brands like Barbie, Paw Patrol, Transformers, Hot Wheels, My Little Pony, Strawberry Shortcake and Hello Kitty. The company’s apps have been downloaded more than 1.25 billion times, it has tens of millions of monthly active users and over 300k recurring subscribers.

The acquisition expands Tilting Point’s audience and enables the company to enter a new, fast growing edutainment vertical. As with all of Tilting Point’s acquisitions, Budge’s leadership team and 129 employees will continue to operate independently, only now with Tilting Point’s publishing power providing significant amplification opportunities for all of its games. The combined company will also be able to leverage its larger scale for better access to opportunities with major brands for licensing and with platform partners for distribution.

Budge is well known for its games featuring popular IP, including the 2019 Kidscreen Award Winner for Best Branded Kids App, Barbie’s Dreamhouse Adventures. The company’s apps are targeted at the 3-13 year old audience and incorporate puzzles, creative games, and vibrant characters that make daily activities, such as bedtime routines, exciting.

“We love what Budge has built in the kids space,” says Kevin Segalla, founder and Co-CEO of Tilting Point. “Budge’s decade-long laser focus on the children’s audience, with over 50 successful apps, is very impressive and is a great addition to our catalogue. We look forward to merging our publishing expertise with their great content to truly amplify Budge’s potential.”

The acquisition will provide Budge with the power of Tilting Point’s marketing expertise and tech, improvements to live ops, more IP integrations and expansions onto more platforms for its award-winning portfolio. Tilting Point will benefit from Budge’s 10+ years of experience serving children and families, including their commitment to children’s privacy and online safety.

“Joining the Tilting Point family is an exciting and huge opportunity for Budge,” says David Lipes, Co-CEO of Budge. “With this acquisition, we will continue operating independently to develop the best creative content, plus have even more access to globally recognised IP and a greater ability to bring our games to even more children worldwide.”

For more information on Tilting Point, visit: https://tiltingpoint.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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