Tilting Point to launch M&M’S Adventure mobile game

Free-to-play games publisher Tilting Point has partnered with developer Gear Inc. and Mars Retail Group to create M&M’S Adventure, a fast-paced puzzle gravity blast game starring the beloved M&M’S characters. M&M’S Adventure will launch on Apple iOS and Android mobile devices in spring 2022 and is available now for pre-registration on Android devices on the Google Play Store.

M&M’S Adventure is the first mobile game to feature the world-famous M&M’S characters and will take players on an adventure around the world, travelling to locations such as New York and Paris. M&M’S Adventure includes more than 1,000 levels, and features multiple types of in-game events, including competitive leaderboards and month-long seasonal events, during which players will play unique levels and collect new characters. M&M’S Adventure is developed by Gear Inc. who are experts in casual game development with over 20 released games to date.

“Players will get to experience the iconic M&M’S brand through a mobile game for the first time, which feels exciting, fresh and totally natural at the same time,” says Samir Agili, President and Co-CEO of Tilting Point. “We look forward to delivering a new way to experience the M&M’S brand to fans around the world.”

Tilting Point currently has more than 35 developer partners and is experienced in boosting the global efforts of developers and connecting them with universally recognised IP. M&M’S Adventure will benefit from Tilting Point’s services in app-store optimisation, marketing creative and UA management bolstered by Tilting Point’s user acquisition fund. Tilting Point has previously launched other top franchises in games, including SpongeBob: Krusty Cook-Off, Star Trek Timelines and Warhammer: Chaos & Conquest.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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