Time Warner has rebranded to WarnerMedia following the completion of its acquisition by AT&T last week.
The deal consolidates major entertainment players such as Warner Bros, HBO and Turner, meaning that, moving forward, AT&T will consist of four businesses, aimed at allowing each to operate independently.
AT&T’s media business comprising HBO, Turner and Warner Bros will now be named WarnerMedia. Together, these businesses have revenues of more than $31bn as of 2017.
The new entity will be lead by John Stankey who has been appointed CEO. Prior to the move, Stankey led the integration planning team in support of the AT&T-Time Warner merger and held the role of CEO, AT&T mobility and entertainment before that.
Marketing Interactive reports that an internal memo has detailed the departure of Turner CEO John Martin. This will see Turner president David Levy, international president Gerhard Zeiler and CNN Worldwide president Jeff Zucker all reporting to Stankey moving forward.