TimeWarner rebrands as WarnerMedia with John Stankey as CEO

Time Warner has rebranded to WarnerMedia following the completion of its acquisition by AT&T last week.

The deal consolidates major entertainment players such as Warner Bros, HBO and Turner, meaning that, moving forward, AT&T will consist of four businesses, aimed at allowing each to operate independently.

AT&T’s media business comprising HBO, Turner and Warner Bros will now be named WarnerMedia. Together, these businesses have revenues of more than $31bn as of 2017.

The new entity will be lead by John Stankey who has been appointed CEO. Prior to the move, Stankey led the integration planning team in support of the AT&T-Time Warner merger and held the role of CEO, AT&T mobility and entertainment before that.

Marketing Interactive reports that an internal memo has detailed the departure of Turner CEO John Martin. This will see Turner president David Levy, international president Gerhard Zeiler and CNN Worldwide president Jeff Zucker all reporting to Stankey moving forward.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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