Those Licensing People (TLP) and iLike Media are teaming up to represent Tiana, the star of hit YouTube channel, Toys And Me.
Having only launched her channel 18 months ago, Tiana now has over 1.3 billion views and a subscriber base reaching 1.6 million.
Laura Edwards, MD at iLike Media, said: “We have been very impressed with the impact that Tiana has made on the YouTube Children’s scene, and are delighted to be extending her reach further with a dedicated licensing program with TLP.”
Russell Dever of TLP, added: “Tiana is a wonderful young rising star within the children’s market and we couldn’t be happier to have her alongside our other exciting properties.
“Now is a fantastic time to be jumping on-board the licensing program, and we are looking forward to getting Tiana off the screens and onto the shelves, which will surely delight her fans.”