Toei Animation teams with LA streetwear brand The Hundreds to celebrate One Piece

Toei Animation has joined forces with the LA-based streetwear brand, The Hundreds to celebrate the international anime series, One Piece, with the launch of a full range of apparel and collectable accessories.

Produced by Toei Animation and based on the top-selling manga title of all time by Eiichiro Oda, the One Piece anime series spans more than two decades with over 975 episodes to date since it first launched on Japanese TV in October 1999. The series follows pirate Monkey D. Luffy and his Straw Hat crew on the quest to fine One Piece – the legendary treasure of the Pirate King Gol D Roger.

The anime series has achieved global pop culture status that has spurred the growth of the franchise to span theatrical films, home videos, video games, and a catalogue of licensed merchandise that includes accessories, toys, novelties, furniture, housewares, and apparel.

The Hundreds X One Piece Collection will feature Monkey D. Luffy, Roronoa Zoro, Nami, TonyTony Chopper, and the rest of the crew across a line of graphic t-shirts, long sleeves, crewnecks, pullover hoodies, sweatpants, and hats, as well as an array of collectable accessories, including stickers, coffee mugs, pin sets, keychains, and post-it notes.

The Hundreds X One Piece Collection arrives on Thursday, June 17, and will be available on The Hundreds App and Online Shop, as well as The Hundreds flagship store at 501 N Fairfax in Los Angeles and in select authorized retailers in the United States, and Canada.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Line Friends partners with Universal to launch Minions x Brown & Friends collaboration

The internationally celebrated character brand, Line Friends, has partnered with Illumination and Universal Brand Development …