Toho International reveals slew of licensing partners ahead of Godzilla Day this week

Toho International has revealed a slew of new Godzilla brand and licensing partnerships as it prepares to celebrate this year’s upcoming Godzilla Day the only way it knows how, with new products spanning gaming, apparel, collectables and more.

The licensing slate arrives just as the firm also begins to drop new weekly episodes of its popular Godzilla Tales, a series that has garnered more than 325,000 views to date.

“Fans of Godzilla roar louder than any community I know, and we still want to make sure they are able to commemorate their favorite character in exciting new ways,” said Lora Cohn, managing director, Toho International, Inc.

“With more people online than ever, now is the perfect opportunity to treat fans to the hilarious ‘Godzilla Tales’ series, while also filling the gap between our major theatrical release next year with ‘Godzilla vs. Kong.’ We are thrilled with the seamless collaboration of our licensees to deliver even more meaningful experiences and products to fans.”

Godzilla Tales dropped as a recent surprise for fans, bringing Godzilla classic monsters to screens in bite-sized formats. The series uses iconic footage from Godzilla films in the archive, all of which is reformatted into a series of episodes designed to ‘capture the fun and adventure Godzilla is known for’. With nearly 20 episodes ranging from spoofs to original themes, these lighthearted shorts are for fans from all walks of life.

New episodes of Godzilla Tales will be dropping weekly on the Nerdist YouTube Channel through to the end of the year.

On top of this, Toho is furthering the Godzilla Day celebrations with the following licensee collaborations:

Mediatonic recently teased its Godzilla crossover to the world, bringing the fan-favorite kaiju to its hit multiplayer game Fall Guys: Ultimate Knockout. Beginning November 3, through a limited time only, fans will have the opportunity to wear the all-new Godzilla skin in the game.

Meawnile, the famous American artist Shag (aka Josh Agle) is combining retro cool with reptile cool through a special limited edition, hand-pulled silkscreen serigraph print in two colorways. This sleekly designed artwork calls back to the classic Showa Era of titles in the Godzilla filmography, with Godzilla in the ‘60s look and style.

Mondo continues its lineup of Godzilla products with new collectibles. Capturing the world of Godzilla in its unique style, Mondo once again delivers one of its most popular collaborations with all new tiki mugs, apparel, and for the first time with the Godzilla brand, a line of vinyl figures and statues portraying Godzilla.

On November 3, 1954, Godzilla made its first appearance in Toho’s “Godzilla,” a classic monster movie widely regarded as a masterpiece. The date is officially Godzilla’s birthday, with a Godzilla Festival held in Japan each year to celebrate. In 2019, the festival gathered over 20,000 visitors, and this year’s event will be held virtually where even more fans are expected to tune-in.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s …