The boutique bedding specialist, Dreamtex Ltd has partnered with Toikido to launch a licensed homewares collection based on the globally popular video gaming franchise, Among Us.
Under the partnership, Dreamtex will be launching Among Us themed bedding, blankets, towels, and cushions later this year, all of which will celebrate and reflect the style of the hit spaceship survival game. Among Us has become a runaway gaming sensation over the past year, recognised for its cast of characters and gameplay centered around deception.
The Dreamtex collection will incorporate 2D characters graphics from the game along with their classic phrases.
“The sell-in so far has been phenomenal with orders already covering the majority of Dreamtex’s customer base,” said Anthony Duckworth, MD of Dreamtex Ltd. “Among Us is already proving to be one of our biggest success stories. It is a must-have brand that can only get stronger through 2021 and beyond, and we will endeavour to maximise all retail opportunities with our innovative approach to product development and design.
“We are delighted to be working with the team at Toikido and excited to have added Among Us to our growing portfolio of gaming brands. We know that Among Us merchandise is in high demand and we are thrilled to be playing our part in the game’s licensing story.”
Darran Garnham, founder of Toikido, added: “We are delighted to bring Toikido and Dreamtex together on this project. Dreamtex’s quality, design, sourcing, and ethical standards are phenomenal, as is their passion for Toikido’s vision for the AmongUs brand.”
Dreamtex Ltd is an award-winning, privately owned UK company offering a bespoke approach to licensed merchandise. The company was founded and is owned by Anthony Duckworth, Andrew Downie, and Jo Duckworth who together bring extensive local knowledge and expertise to the home textile category.
Meanwhile, headquartered in London, Toikido has an ecosystem across licensing, gaming, music and entertainment that aims to react quickly in bringing brands to market. Its partnership with Innersloth Games was devised to bring its flagship gaming brand, Among Us to the toys, apparel, and homewares space for fans across the globe.
Toikido supports UKIE’s ongoing #RaiseTheGame Diversity Pledge.