Toikido brings toys and NFTs together in world first for Reality Gaming and Herotainment’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables.

The new deal will bring the world of physical toys and NFTs together for the first time.

Having partnered with Reality Gaming and Herotainment, the teams behind the Smighties brand and its NFT activity, the new range will be available via Smighties-Universe.com.

The partnership represents Toikido’s entry into the exciting world of NFTs, with the Smighties toys available globally from April 2022 at major retailers.

Each Smighties toy will come bundled with a QR code directing its owner to the online portal for Smighties-Universe- a blockchain-fueled experience where fans can collect digital versions of their favourite Smighties characters. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of adorable and quirky Smighties-Universe characters.

Each Smighty character in the Smighties-Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely – Smighties are 100 per cent owned by collectors.

Moreover, Smighties-Universe digital collectibles are one-of-a-kind and cannot be copied, which makes them scarce and potentially valuable. There are over 136 unique characters to collect with different attributes, powers and strengths. Each Smighty can also be categorized by their element and by their rarity, including Epic ones. All Smighties NFTs are available to purchase now at https://smighties-universe.com.

Toikido’s initial Smighties product line-up will include, but not limited to, plush, collectables and trading cards. It will then expand into other core categories globally.

Smighties-Universe is developed and published by Reality Gaming Group in partnership with New York-based entertainment company Herotainment.

Darran Garnham, founder and CEO at Toikido, said: “The expansion of digital IP into physical products is a key focus for Toikido. Its something I have been close to throughout my career from Pokémon, Yu-Gi-Oh! through Moshi Monsters and more recently Among Us.

“We have been following the NFT space closely for some time and believe it will shape innovation in gaming, entertainment, sport, trading and collectability and more in the coming years. The teams at Herotainment and Reality Gaming Group have put together a vibrant and very collectible IP which is going to be great fun to bring to life.”

Tony Pearce, co-founder at Reality Gaming Group, added: “We’re delighted to have partnered with Toikido to bring the worlds of toys and NFTs together for the first time. Toikido has made a name for itself as a forward-thinking, innovative player in the toys space and we’re sure fans of Smighties will be excited to own both a plush version of their favourite characters and a rare Smighties Universe digital collectible NFT.”

Wade Teman, co-founder of Herotainment, said: “Smighties fans have been clamoring for toys and we are thrilled to be partnering with Toikido to bring our beloved characters to collectors around the world.

“Combining physical Smighties toys with digital NFTs is a first and unique way for collectors to have permanent ownership of their favourite Smighties.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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