Tomy appointed as master toy lincensee for Nature Cat

Spiffy Pictures has appointed Tomy International as master toy licensee for animated children’s show Nature Cat.

Tomy is to develop products based on the PBS Kids show in categories including plush, figures, play sets and role play.

“Tomy is thrilled to be partnering with Spiffy Pictures to develop a toy line that brings ‘Nature Cat’ to life for kids,” comments Sarah Moen, senior marketing director, Tomy.

“The show is smart, educational and incredibly funny; while encouraging kids to get outside and explore nature. Tomy is excited to develop a well-rounded toy line that embraces these aspects of ‘Nature Cat,’ while equipping and inspiring curious kids to step into their own backyards for fun-filled adventures.”

A plush line based on Nature Cat will debut in the latter half of 2017. Tomy joins soft goods licensee Komar in developing products based on the property in the US.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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