TOMY signs as master toy partner for pre-school series Kazoops

Cheeky Little Media’s pre-school TV series Kazoops has gained its first master toy partner in the form of TOMY.

As part of the new deal, TOMY will develop plush, figurines, play-sets and games, which will all launch into retail from July 2017.

“It’s extremely exciting to partner with TOMY on Kazoops,” said Patrick Egerton, executive producer at Cheeky Little Media.

“Their enthusiasm and understanding for what we’ve set out to achieve with the show, and their strong track record for innovation, make them a dream partner for us. We’re really looking forward to the collaboration.”

UK licensing agent Art + Science International is also building the UK licensing programme for the series, with partners including Immediate Media, Redan Publishing, Fashion UK and Rainbow Productions already on board.

Mark Foster, executive VP of TOMY Europe, added: “We at TOMY are delighted to be chosen as the master toy partner for this terrific property.

“As soon as we saw Kazoops we knew it was the perfect fit for us. Monty’s inquisitive twist on the world, and his journeys into his own imagination accompanied by delightful characters, are something really fresh.”

The upcoming toy range from TOMY will make its debut at London Toy Fair next week.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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