A period of exponential growth here in the UK for the children’s audio platform, Tonies has been compounded with a slew of awards wins and recognition from across the parents media space.
The popular storytelling and music playing Toniebox and its line up of Tonies figures, spanning some of the biggest IP in the preschool space, including The Gruffalo, Peppa Pig, Disney and more, has so far racked up no fewer than six awards, with more still on the horizon.
Tonies won big at the recent Loved By Parents awards, where it took home a total of three accolades. Its Toniebox and cast of Tonies figures secured a Gold award win in the Loved By Parents’ Best Educational Toy 2021 and took home the Platinum in the Best Muscial Toy 2021 category. The winning streak was rounded out with the Loved By Parents Recommended Tried and Tested accreditation.
Meanwhile, the team also took the Gold award at UKMums.TV Baby and Pre-school Awards 2021, as well as the Dadsnet Toy Awards 2021. The firm’s triumphant run was then completed when it secured the Platinum award in Loved By Children’s Best Electronic Toys for three to six year olds this year.
Pinky Laing, PR and partnerships manager at Tonies, told Licensing.biz: “We are thrilled to have won so many incredible awards already this year. We are growing exponentially in the UK and these awards not only mean so much to us as a business but also show the industry is really supporting us and our big plans for the rest of the year.
“Watch this space for more exciting Tonies projects and hopefully more awards to come.”
Completing the firm’s run of success here in the UK for now, and it has also been given the full accreditation of the Good Play Guide which has championed the team’s recently launched Sleep Tonies for their role in helping parents and children establish a ‘soothing bedtime routine.’
“Our testers found that after a few days, children began to associate the bedtime story with going to sleep, often falling asleep before the end,” commented the Good Play Guide team.