The German outfit, Toon2Tango has outlined its intention to become a major force in the children’s entertainment space, tapping the former chief content officer of Studio 100, Jo Daris as its CCO.
Toon2Tango is a new kids and family entertainment venture founded by the television and movie industry entrepreneur, Hans Ulrich Stoef and co-founded by Daris himself. In his new role, Daris will source and develop new content for the company.
Daris brings to his new post an impressive and wide-ranging background in family entertainment, with a skill-set that includes business development, international expansion, expansion strategies, growth modelling, network building, sales structures, media strategies and implementation, merchandising and licensing strategies and implementation, IP development, series financing and production.
Before coming to Toon2Tango, Daris was, in 2017, appointed chief content officer at Studio 100, one of the largest independent providers of family and children content and entertainment, after it acquired m4e, an international brand management and media company focussing on children’s and family entertainment content, where Daris had been head of operations since 2014.
This was his second stint at Studio 100, where he had also been EVP global business development during a six-year tenure, from 2006-2012. During this time, Daris was instrumental in the acquisition of E.M. Entertainment in Germany, the creation of Studio 100 Animation in France and the opening-up of English-speaking markets in the US and UK.
The appointment comes at a time of impressive growth for Toon2Tango, which, soon after launch, announced a major strategic cooperation agreement with Mondo TV Group, one of the largest European producers and distributors of animated content.
Daris said: “I am delighted to be working with this notable new force in children’s and family entertainment led by an experienced and highly regarded industry figure. This is an exciting time for children’s entertainment – and a great time to be working with a forward-thinking and dynamic company with the skills and desire to make a big impact in this sector.”
Stoef added: “The growth and development plans of Toon2Tango have made it essential that we boost our team with a skilled, respected and experienced figure who shares our commitment to high-quality, original kids and family entertainment.
“Jo Daris brings an impressive background to this new post and, more importantly, strong commitment to our aim of establishing Toon2Tango as a major force in children’s entertainment.”