Mark Nicholls will head the new office as director of Toonz New Zealand as the firm expands global reach.

Toonz Entertainment launches new branch in New Zealand

Toonz Entertainment is growing its global presence with the launch of a dedicated office in New Zealand.

With the aim of strengthening the firm’s presence across New Zealand and Australia, the subsidiary office will be located in Auckland and will be headed by Mark Nicholls (pictured).

The new operation will cover new and existing animated and live-action IP as well as build new production, licensing, retail and technology partnerships in the region.

“This is a significant opportunity for Toonz", said P. Jayakumar, CEO of Toonz Media Group.

“New Zealand and Australia are key markets for our properties and we believe that there is considerable potential in having dedicated operation on the ground to help maximise our presence in the region and establish mutually beneficial partnerships.”

Nicholls, director of Toonz New Zealand, added: “It is the ideal time to grow a business in New Zealand which is experiencing strong economic growth.

“The country has substantial talent, resources and a supportive government committed to growing the entertainment production sector. With this new base, Toonz will be able to maximise the synergies across Asia, New Zealand and Australia as well as offering opportunities to local businesses.”

Toonz New Zealand plans to kick off its activity with the launch of new retail product, designed by the design and research team at Toonz.

The launch of the new office follows the closing of the company’s acquisition of Spain’s Imira Entertainment, strengthening the firm’s hold on the European markets.

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