Pre-school animation, Toot the Tiny Tugboat, has been appointed the 9am weekday slot on Milkshake from October 2015.
This follows Toot’s strong start on Milkshake in the 6.35am slot where the show has consistently outperformed the slot average for its key consumer groups.
"Toot is doing brilliantly,” commented Claire Potter of Metrostar, Toot’s licensing agent. “His new slot, which has three times the number of viewers as his current slot, will create the most fantastic platform for his licensed products and is a fitting reward for his exceptional performance."
Milkshake saw its best ever year on record in 2014, delivering huge growth in audience shares across all key demographics, with close to 19 million viewers tuning in. 2015 continues this trend, seeing Milkshake achieve its strongest year-to-date figures on record for weekdays amongst four of its target groups with impressive double-digit growth amongst these audiences.
For more information about Toot the Tiny Tugboat, visit the website here.