The UK lifestyle trade show, Top Drawer – a destination for brands across home, gift, craft, fashion, and greetings – as confirmed that this year’s event will be held virtually, a step taken in light of the current coronavirus pandemic.
The move follows the UK government’s announcement that it will not be easing restrictions on exhibitoins in England until October 1st this year. Clarion Events has now confirmed that the A/W20 edition of Top Drawer will be held virtually.
Show director, Alejandra Campos, said: “While we had hoped we could deliver an event for the community, safely and successfully, we have also been busy planning for such an eventuality. We are now ready to launch Top Drawer virtual, a unique digital alternative that is sure to inspire, engage and connect our community of brands and buyers.
“The support of our exhibitors and visitors over the last few weeks has been incredible, and we are pleased we can provide them with the opportunity to network, forge new business and access the shared learning that they always turn to Top Drawer for.”
Top Drawer’s new digital platform will offer the show’s community new opportunities to network and expand trade. The September programme will provide both UK-based and international buyers easy access to exciting product launches, expert advice, inspiring case studies, next season trends, and much more.
Additional information about the virtual edition of the show will be released in coming weeks.