TOPCAU launches emoji-branded Easter eggs

TOPCAU has teamed with emoji – The Iconic Brand for a new collection of Easter treats. 

Products will be available across multiple sales channels in the Brazilian market, including specialised store chains, supermarkets, hypermarkets, convenience stores and small retailers, covering nationwide distribution.

There are two delicious milk chocolate options in the collection. The highlight is a 90g Easter egg, which includes a fun cup. An 80g egg, with comes with a tattoo, is also available.

“Having TOPCAU as a year-long emoji brand licensee in Brazil in this highly important product category is both exciting and important for the emoji company,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil. “Easter is such an important date in Brazil and due to the excellent nationwide distribution TOPCAU offers emoji, products reach consumers in more than 200 cities across the entire country.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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