Topps partners with Toho to bring Godzilla and the cast of classic monsters to the NFT stage

The collectables expert, Topps is celebrating Toho’s iconic Godzilla franchise by bringing the studio’s classic monsters to the NFT platform in the shape of a series of digital collectables. The new range will be hosted on Topps’ WAX blockchain from today (March 31st).

Topps has been a preeminent creator and innovator of physical cards and digital collectables for more than 70 years, providing generations of fans with cards to collect, trade, and show off across a number of categories. Its global popularity has quickly led to the rapid adoption of Topps’ sports and entertainment digital collectable apps, first brought to the market in 2012.

The firm has since played a hand in re-imagining the collectables world, helping to set the stage for NFT and the craze that is currently sweeping the globe.

The release of Godzilla Collection joins a rapidly growing portfolio of officially licensed Topps NFT collectibles, including the pop culture phenomenon and Topps’ owned IP, Garbage Pail Kids.

“We’ve been one of the first brands to fully embrace the potential of non-fungible tokens (NFTs),” said Tobin Lent, VP and general manager of digital at The Topps Company. “By partnering early with WAX and their state-of-the-art trading platform, we’ve been able to create a fun and accessible digital ecosystem for fans with all levels of experience. We are excited to debut our latest NFT set, featuring iconic imagery from the Godzilla franchise, and build on our initial successes of digital collecting to include interactive elements, increased security and transparent transactions.”

Lora Cohn, managing director, Toho International, added: “We are constantly looking for exciting new ways for fans to connect with the Godzilla brand, and the Topps Digital Godzilla collection is something we’ve never offered before.

“Topps Digital has been at the forefront of the physical and digital card collectible space, so we are thrilled to work with their team on this offering. It’s no secret that NFTs are exploding in popularity right now, so we’re excited to give fans the opportunity to expand their Godzilla collections through the blockchain.”

In May 2020, Topps announced a partnership with the Worldwide Asset eXchange (WAX). Since then, its portfolio on the WAX platform continues to be highly sought after. Through its new Toho partnership, Topps will introduce fans to Godzilla’s origins and the iconic monsters from the series such as Godzilla, Mothra, Rodan, King Ghidorah and Mechagodzilla.

There are over 160 unique pieces of art in the collection, including comic covers, motion cards, original illustrations, Chibi style animations, classic Topps “Rookie cards”, and more. Fans can collect, buy, sell and trade on the WAX platform in the knowledge that each collectible is a unique, one-of-a-kind digital asset that is certified, authentic and unchangeable through the WAX Blockchain.

Each Topps collectible will hold a uniquely minted number ID that can be found on the WAX Blockchain, proving each asset’s authenticity.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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