Toronto welcomes Justin Bieber pop-up store

A Justin Bieber pop-up store opened in Toronto last week to coincide with the pop star’s Purpose World Tour arriving in the city.

The store, launched with the involvement of Bravado, took over menswear boutique Nomad and sold merchandise including apparel designed by Fear of God.

The pop-up also offered fans a line of Toronto-themed pieces and Nomad collaboration items.

The Toronto pop-up followed a similar scheme which ran in New York, where a Bieber outlet graced the city earlier in the tour.

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