Toy and licensing powerhouse Jazwares makes top-level promotions and names Laura Zebersky new president

The global toys and licensing powerhouse, Jazwares, has promoted Laura Zebersky to the position of president. The 15-year veteran of the toy industry most recently held the title of chief commercial officer, overseeing its global licensing, marketing, and sales efforts.

Judd Zebersky will remain as chief executive officer and the pair will continue to drive forward the success of the company together.

Laura Zebersky helped catapult Jazwares’ growth by driving global licensing, marketing, retail expansion and exponential sales. In 2017, she was a recipient of the prestigious Women In Toys Wonder Women Award, honouring top female executives, thought leaders, entrepreneurs and other change makers within the toy, licensing, and entertainment industries.

Judd Zebersky, CEO, Jazwares, said: “Laura is the most amazing business and life partner anyone could ask for. Her understanding of the toy industry and business savvy is unmatched. Partnering with Laura, now as president, the future success and possibilities for Jazwares are boundless.”

Jazwares has also announced the promotion of several management executives across the company.

Kelly Deen has been promoted to senior vice president of marketing and is credited for transforming the marketing and campaign strategy within the company. Deen joined Jazwares in 2019, bringing her experience and passion for the toy and entertainment category, and has led the team to drive tremendous results despite the challenges of the past year.

Previously, Deen led marketing and intelligence at tech startup, Magic Leap, and consumer marketing at Cartoon Network.

Additionally, Gerhard Runken has been promoted to senior vice president of brand for Jazwares’ boy brands and Kellytoy brands, including Squishmallows, Micro Machines, and Pokémon, among others.

Runken was previously the vice president of marketing and brand at Wicked Cool Toys prior to the acquisition in October 2019.

As Jazwares celebrates continued growth in Europe, Jonny Taylor has been promoted to senior vice president, Europe. Previously the managing director, UK and Nordics, Taylor established the UK office in 2012 and has managed the German office since February 2020.

In his new role, Taylor will continue to support development in these markets, while also focusing on growth in other key territories.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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