GennComm has revealed that toy industry veteran, Allyson Frome, is set to join the company as its new director of licensing and business development.
In her new position, Frome will service a variety of business development and growth initiatives to benefit the firm’s customers.
Plus, Frome will also harness new integrated business development opportunities for toy companies, studios, tech companies and more.
“We are absolutely thrilled to welcome Allyson Frome to the GennComm family,” said Genna Rosenberg, principal at GennComm.
“She is one of my earliest connections in the toy Industry and brings decades of consumer products expertise, strong business relationships and creative ideas to our tool chest. She will be a tremendous asset as we guide our portfolio clients to grow their businesses in myriad ways.”
Prior to joining GennComm, Frome worked at Funrise Toys, where she headed up licensing and inventor relations for 12 years.
She also previously managed licensing and public relations for Manley Toy Quest action figures, outdoor seasonal, electronics, arts and crafts, dolls and pre-school categories.