Toy industry veteran Allyson Frome joins GennComm

GennComm has revealed that toy industry veteran, Allyson Frome, is set to join the company as its new director of licensing and business development.

In her new position, Frome will service a variety of business development and growth initiatives to benefit the firm’s customers.

Plus, Frome will also harness new integrated business development opportunities for toy companies, studios, tech companies and more.

“We are absolutely thrilled to welcome Allyson Frome to the GennComm family,” said Genna Rosenberg, principal at GennComm.

“She is one of my earliest connections in the toy Industry and brings decades of consumer products expertise, strong business relationships and creative ideas to our tool chest. She will be a tremendous asset as we guide our portfolio clients to grow their businesses in myriad ways.”

Prior to joining GennComm, Frome worked at Funrise Toys, where she headed up licensing and inventor relations for 12 years.

She also previously managed licensing and public relations for Manley Toy Quest action figures, outdoor seasonal, electronics, arts and crafts, dolls and pre-school categories.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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